Interesting and thought provoking article from the Huffington Post which asks why banks and other industries still ask for ‘traditional’ identification details (address, landline telephone number – FYI 25% of Americans no longer have a traditional landline phone!) yet ignore modern identifiers such as twitter, facebook etc, that would probably yield more actionable (and mineable) data.
Worth thinking about in terms of public sector brand positioning and customer segment analysis. Is the public sector making use of this sort of data? Should it? Why not…?
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