Interesting post over at the Innovation blog on using a strategy canvas to identify opportunities.
Drawn from the book Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne it provides a tool to
identify competitive advantage and gaps in delivery. The other compelling advantage it has is that it reduces the amount of long and often dull documents you have to initially read.
I haven’t tried it with a group yet, but I wonder if it could be used to map the organisational service offering profile (i.e what we think we currently offer and is important) against what people think is important before and after using the service? The horizontal axis would reflect the service issues (speed, accuracy, helpfullness, follow up etc etc and the vertical axis would show the varying beliefs/experiences.
It would be interesting to look at it by overall service expectation/experience and also to look at specific unit/department service offerings or by specific product types ( front office usage, burglary, call handling etc etc).
Worth a try maybe? A pictures worth a thousand….
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