According to the regular Interbrand survey, Coca Cola is the world’s number one brand. Their ‘brand value’ is put at $68.73 billion (yep, billion). They have 92,400 employees and operate in over 200 countries worldwide.
Interesting then that they can condense their social media principles into five and ten. Five principles if you are an employee talking about or mentioning Coca Cola, and 10 principles if you are an official spokesperson talking on behalf of the company.
Check them out and compare them with the command and control mentality that insists on writing books about how police employees will/could/should use social media and talk about their force, trying to cover every possible eventuality and circumstance.