econsultancy.com reports that Tesco has today launched its first augmented reality programme that will allow customers to view 3D images of more than 40 products from the electronics and entertainment sections both instore or online.
Powered by augmented reality firm Kishino, people can use computer terminals now located in seven Tesco stores across the UK to scan a product code or Tesco Direct catalogue.
Tesco has said that it hopes the use of augmented reality on customers’ home desktops will reduce the number of returns, as people can get an idea of the size of the product before ordering online.
Tesco is pushing hard in terms of integrating technology into the shopping experience, using semantic tagging within its product searches online and trialling wifi in some of its stores.
You can go to Audi and look at a new car on their AR system
so it got me wondering about police uses for AR…
AR codes on your fixed penalty notice that, when viewed, show you a licence being ripped up, or someone walking to work in the rain. AR codes on ‘don’t drink and drive’ material that show an image of the cells or (being sensible for a moment) AR images of recovered stolen property that people can view over the web, thereby saving visits to the police station and huge amounts of staff time. The additional bonuses are that you are potentially increasing the number of people who view the items and, by definition, the chances of reuniting property and owner (and getting a detection in the process).